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Don’t Let Your Best Ideas Go: Why You Must Protect Your Intellectual Capital

Don’t Let Your Best Ideas Go: Why You Must Protect Your Intellectual Capital

by Wayne Smith & Associates | Jun 26, 2025 | Business

“Too many businesses only realise the value of intellectual capital when a key person leaves – or a competitor copies what they’ve built.” (Alicia Mendes, author of Futureproofing Through People) In the rush to raise capital, improve profitability or streamline...
Business Hack: How to Better Define Your Target Market

Business Hack: How to Better Define Your Target Market

by Wayne Smith & Associates | Jun 26, 2025 | Business

“Defining your target market is about understanding motivations, challenges, and goals. Without this, your messaging falls flat and your marketing budget burns fast.” (Elena Kwan, Founder of MarketLens Consulting) Fundamentally, businesses start because business...
5 Tips for Helping Your Employees Through a Crisis

5 Tips for Helping Your Employees Through a Crisis

by Wayne Smith & Associates | May 28, 2025 | Business

“When people are financially invested, they want a return. When people are emotionally invested, they want to contribute.” (Simon Sinek) Employee engagement. It determines so much about the direction of a company, its staff productivity and how likely it is to...
Youth Day: How Businesses Can Benefit from the ETI

Youth Day: How Businesses Can Benefit from the ETI

by Wayne Smith & Associates | May 28, 2025 | Business

“Trust the young people; trust this generation’s innovation. They’re making things, changing innovation every day.” (Jack Ma, Co-Founder Alibaba Group) South African businesses are always looking for ways to foster growth and innovation while still...
Budget 3.0: VAT Increase Out, Fuel Levy Hikes In

Budget 3.0: VAT Increase Out, Fuel Levy Hikes In

by Wayne Smith & Associates | May 28, 2025 | Business, Economy, Financial, Tax

Last month’s Budget 3.0 withdrew the contentious proposed VAT changes. This resulted in inflation-linked fuel levy increases of 16c for petrol and 15c for diesel, from 4 June. Other tax proposals from March’s Budget – including static personal tax thresholds, reduced...
The 5 Cognitive Biases That Could Sink Your Business

The 5 Cognitive Biases That Could Sink Your Business

by Wayne Smith & Associates | Apr 24, 2025 | Business

“Too often we hold fast to the clichés of our forebears. We subject all facts to a prefabricated set of interpretations. We enjoy the comfort of opinion without the discomfort of thought.” (John F. Kennedy, former US president) Humans are creatures of habit. We form...
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